Data Cloud Overview

Data Cloud Overview

In this tutorial we will explain the concept of Data Cloud and how Data cloud works, it is one of the hot topic in Salesforce.

• Data Cloud is a data platform that unifies all of your company’s data on to Salesforce’s Platform, giving every team a 360-degree view of the customer to drive automation and analytics
• Data Cloud creates this holistic customer view by turning volumes of disconnected data into a single, trusted model that’s easy to access and understand
• Regardless of where your data comes from — internal apps, systems, channels, external data lakes, and even emails, images, or PDFs — Data Cloud can bring it all together, creating a unified customer profile that helps your team better understand what your customer needs today and anticipate what they may need tomorrow

Data Cloud Advantage

• A clear view of your customer: No more switching between platforms to see various information about prospects and customers
• A deeper understanding of the audience: Better visibility over your customers means a deeper understanding of their interactions and behaviours. In an instant, you can see how a customer has engaged with your business across any of your marketing channels plus any interactions with other departments or business functions
• More effective marketing communications: Of course, greater visibility and understanding of your audience means nothing if you can’t then use this information to improve marketing efforts. Salesforce Data Cloud connects with Salesforce marketing platforms to not only ingest data but also allow you to easily use this data in your marketing

How Data Cloud Works

How we can publish data to Data cloud using Mulesoft, Please go through this link.